With 19 years of experience in the creative industry, Omar Fajardo, currently serving as a VP Creative Director at Razorfish, has cultivated a career marked by diversity, innovation, and global influence. His journey, enriched by travels to all seven continents, reflects his commitment to understanding diverse cultures and perspectives, a pursuit that deeply intertwines with his interests in pop culture, technology, and “radical relevance.”

At the core of his leadership style is a profound respect for individual perspectives, fostering an environment where new viewpoints are not only welcomed but celebrated. This inclusive approach resonates with his role as a voice in the LGBTQ community, where he champions diversity and representation. Guiding his teams through a multitude of successful campaigns, Omar has left a lasting impact on brands such as Citibank, GE Money, Sprint, Samsung, Dove, Burger King, Visit Orlando, and Holland America Cruise lines. His work, recognized with multiple Addy, Halo, and W3 Awards, transcends language barriers, complemented by his fluency in Spanish.

Omar's contributions have not gone unnoticed, with his work featured on the cover of Architectural Digest Mexico and in esteemed events like Art Basel and Design Miami. His expertise extends beyond traditional advertising realms, evidenced by his involvement in large-scale interactive events with luminaries like James Cameron, Vivienne Westwood, and Lebron James.

A strong proponent of conceptual work, Omar excels in crafting campaigns that resonate across digital, TV, Out of Home, and Experiential mediums. He keeps his finger on the pulse of the industry through dedicated readership of AdAge, Wired, LBB, CreativePool, Forbes, Campaign, and Adforum, and actively participates in forums on cutting-edge topics like Web 3, AI, IOT, AR, and VR.

In every endeavor, Omar steadfastly adheres to the philosophy that life happens FOR you, not TO you. This perspective fuels his journey, encouraging a bold embrace of the unknown and a resourceful approach to every challenge. His global experiences, advocacy for inclusivity, and linguistic skills shape his unique outlook, making him a uniquely qualified voice in the realm of creative advertising.